Finding the “right” customers for travel to Jordan is essential to your success as a Jordan Travel Specialist.
The diverse landscape and attractions that Jordan offers draw an equally diverse base of potential customers, but Jordan is not a mass-market destination. You must consider how you are going to efficiently target your marketing efforts to the right client and not to your entire client base. Who exactly is the “right” client for travel to Jordan? The answer, of course, depends upon how you decide to market the destination. Why should you consider developing a niche market to help you identify and attract customers who may potentially travel to Jordan? One obvious reason is Jordan’s unique selling features—its historical and religious significance alone makes it a destination unlike any other in the world.
Special interests provide a wealth of opportunity for you to market and sell Jordan to both individuals and groups. Jordan’s Ministry of Tourism has identified a list of priority niche markets that serves as an excellent guide for how you might develop your Jordan specialty. They Include: Cultural Heritage (Archaeology), Faith-Based, Adventure, Ecotourism, Health and Wellness, Spa & Luxury, Meetings, Incentives, Conferences and Events (MICE), and Culinary
